Erevena Assist World of Books in Hiring Chief Marketing Officer
Erevena Assist World of Books in Hiring Chief Marketing Officer

Erevena Assist World of Books in Hiring Chief Marketing Officer

e-commerce with a purpose: World of Books makes a huge contribution to both charity and sustainability.

World of Books, the leading retailer of pre-loved literature, have appointed Patrik Oqvist as Chief Marketing Officer. Backed by Bridges Ventures, World of Books buys and processes more than 25,000 tonnes of books from charity shops, arresting the previous requirement to dispose of an estimated 50,000 tonnes of unsold books every year.

Therefore, World of Books plays a key role in not only reducing costs for the charity sector, but also reducing the number of books going to landfill. This allows more people to access and enjoy literature of all types. Patrik joins from international gaming business, Betsson, where he was CMO. He previously held senior marketing roles at Expedia and Procter & Gamble.
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