Erevena Assist Zendesk in Hiring VP for Analytics Division

Erevena Assist Zendesk in Hiring VP for Analytics Division


Martin Doettling joins as GM & VP of “Explore” Analytics Division

Zendesk (NYSE:ZEN) is the premier cloud-based customer service platform. Following their acquisition of BIME Analytics last year they’ve developed a strong Analytics Suite branded “Explore”. Erevena were engaged to hire a General Manager to lead this division globally and this week announced Martin Doettling as the successful candidate.

Over the past twenty years, Doettling has spearheaded marketing, product and growth strategies at some of the most innovative marketing tech companies. He joins from SWRV, the mobile engagement platform, where he held the role of CMO and will now move into an advisory role. Previously, as CMO of Webtrends, Doettling revitalized the company’s brand and led the launch of its award-winning streaming analytics solution that empowers marketing organizations to deliver a timely and highly relevant digital customer experience across all channels. At Coremetrics, he oversaw the go-to-market strategy for the company’s ground-breaking analytics and digital marketing optimization platform, which resulted in the 2010 acquisition by IBM. Coremetrics became the foundation of IBM’s new billion-dollar customer experience business.

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